Projects

Bett UK

Bett UK, the world’s premier education technology event, celebrated its 40th anniversary in 2025 at ExCeL London, drawing over 35,000 attendees from 130+ countries. Featuring 600+ exhibitors and 400+ speakers, the event provided a hub for discussing cutting-edge educational solutions and industry challenges. Highlights included hands-on workshops in AI and innovation through Tech User Labs, plus the buyer networking program Connect @ Bett. As education continues evolving, Bett UK remains a driving force in shaping its future.

View project

Natural Products Expo West

Natural Products Expo West is the largest trade show for the natural, organic, and wellness industry, attracting 70,000 attendees and 3,600 exhibitors. Showcasing cutting-edge innovations in food, beverage, supplements, functional wellness, and sustainable living, Expo West is a vital platform for fostering connections between emerging brands, major retailers, and investors. Key trends include plant-based alternatives, functional ingredients, and eco-friendly solutions. Thought leaders and industry experts lead discussions on shifting consumer behaviours, regulatory changes, and the future of conscious consumerism. The NEXTY Awards honour the most impactful products, shaping the future of health and wellness.

View project

New York Build and Sydney Build Expo

Our client Oliver Kinross extended their invite to work across their whole portfolio of build shows on the back of the success results we achieved at the London Build edition. Benchmark Collective were delighted at this opportunity to expand our rebook sales skills to new parts of the globe. So across the pond we flew to New York’s Javits Convention Center in March 2022 and then just a quick 17,000km flight down under landing in Sydney in June 2022.

View project

Africa Oil Week

Africa Oil Week is the voice of E&P – the global platform for stimulating deals and transactions across the African Upstream. Now entering its 28th year, the event brings together governments, national and international oil companies, independents, investors, the G&G community and service providers. AOW prides itself on offering unrivalled opportunities that drive investment and deal-making across the continent, thus shaping the future of Africa. What sets AOW apart from the competition is the seniority of delegates; in 2021 AOW welcomed 45 Ministers and Government Leaders, 400+ C-level delegates, as well as hundreds of SVPs and VPs of Africa, Exploration, New Ventures and more.

View project

HIX- Hotel Interiors Experience

Through expo, talks, installations and networking, Hotel Interiors Experience (HIX) celebrates and brings together the people that represent the hotel interiors supply chain. It connects both established and emerging brands: creators of bathrooms, fabrics, furniture, lighting, objects & art, spa & wellness, surfaces and technology with the designers, interior architects, specifiers, project managers, operators, procurement and developers who bring the guest experience to life.

View project

MAD//Fest

Dull trade shows have had their day. MAD//Fest London is the new marketplace where marketing, advertising and disruptive tech leaders come together to fix industry issues, pitch visionary ideas and hack innovative solutions to brand challenges. It’s the space where top brands, agencies, publishers and disruptive forces can seamlessly connect, form new relationships and have fun in the heart of London’s tech and culture scene.

View project

London Build Expo

London Build is an award-winning show and is widely viewed as one of the best & largest construction exhibitions in the world. Winner of Best Brand Expansion at the Exhibition News Awards and finalist of Best Trade Show in the UK at the AEO Awards. London Build features: 500+ speakers across 6 conference theatres with a 50% representation of female speakers, 220+ CPD sessions and over 200 exhibitors.

View project

National Snow Show

The National Snow Show is the base for the UK’s ski & snowboard community. The show combines a great day out with an interactive retail experience bringing together those that already have a passion for skiing or snowboarding & those that are yet to discover it!

View project

Autumn Fair- Hyve Group Plc

Autumn Fair is the marketplace of the season for the home, gift and fashion industry, with new key shopping destinations, Home, Gift and Fashion, Autumn Fair is a curated show for a new era of retail. Held 5-8 September, Autumn Fair 2021 was the first time in 18 months the home and gift retail community came together in-person.

View project

InstallerSHOW

The Installer Show is the annual go-to event for thousands of installers from across the UK. The show, attended by professionals in heating, plumbing, commercial engineering, renewable energy and electrical, provides face-to-face access to an array of industry leading brands, showcasing innovative products and services, ideas and initiatives.

View project

DELIVER

DELIVER, is Europe's premier community for e-commerce & logistics, it aggregates thousands of decision makers to accelerate business connections and build meaningful conversations. In 2021, DELIVER innovated with 2 permanent events - DELIVER Amsterdam in October 6+7 2021 and DELIVER Digital from the 4th until the 15th of October 2021.

View project