Case StudyBett UK

Brief & solution

For Bett’s 40th anniversary, Benchmark returned to support Hyve Group’s team, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business clients for Bett 2026. 

Onsite, we provided an 18-strong team, including a Rebook Manager, Rebook Mgr Assistant who ran the busy sales lounge and live floorplan, allowing the Bett team to focus on key accounts and new business clients. A dedicated Benchmark new business sales agent facilitated new business meetings, while the Benchmark rebook team worked across the show floor to secure exhibitor commitment for Bett 2026. By offering the best pricing, value propositions and best locations for their stand, exhibitors had the opportunity to plan their budgets and exposure well in advance. Benchmark delivered a seamless and efficient rebooking process as well as ensuring they gained valuable feedback and intel from the exhibitors and sponsors to pass on to Hyve’s Core Account and Management teams.