Case StudyFAB (Finance Accounting & Bookkeeping show)
Brief & solution
Working with the FAB team on their very first professional rebook was a fantastic opportunity for Benchmark to provide strategic guidance and hands-on support throughout the entire rebook process. From pre-event sales to onsite assistance and post-event cool off, our focus was on demonstrating value, driving exhibitor retention and securing new business for FAB 2026.
From the outset, we worked closely with the team to craft a bespoke rebook strategy aligned with their commercial objectives. A key priority was to effectively communicate the vision for the next edition of FAB while offering key clients a consultative, value-led experience.
Our consistent presence throughout the rebook journey ensured exhibitors received clear communication, tailored support, and real value - resulting in a transformative rebook and a strong foundation for the year ahead. By providing competitive pricing, compelling value propositions, and prime stand locations, we empowered exhibitors to plan their budgets and exposure early. We also captured valuable feedback and insights to support FAB’s account and event management teams in shaping future editions
Result
71
71% of revenue rebooked.
"I'm a big believer in bringing in experts to ensure success, so working with Benchmark on our rebook strategy for FAB was a no-brainer. Their proven formula works - and we followed it to the letter. Louise, our rebook manager, quickly became part of the team. She gathered valuable insights from our exhibitors, which the onsite Benchies used to deliver a smooth, efficient rebook. The added bonus? Our sales team was freed up to focus on new business - and closed some deals there and then. It felt like a true partnership from day one. We saw strong year-one results, and we’re still using Benchmark’s process to convert and upsell exhibitors who couldn’t commit on the day. I’m confident we’ve laid the right foundations to smash our 2026 targets. Benchmark came highly recommended and they delivered. Experts, professionals, and genuinely lovely people to work with."
