Case StudyNational Snow Show


Brief & solution

Benchmark Collective supported the Raccoon Events Active division on a short term project to warm-up and progress the sales pipeline. Outreach to target clients to create interest in the event as well as sourcing new leads and pipeline contacts were the key focus of this project. 


We were delighted to secure new clients for the team in the early days of the sales campaign for this launch event, which went from strength to strength and proved itself to be an unmissable event for the UK snow sports community. The first edition of Raccoon Eventsā€˜ National Snow Show hosted 9,723 attendees and 150 exhibitors at the NEC from 23-24 October.

The Benchmark Collective team supported me in the early stages of the National Snow Show sales campaign to help develop our pipeline of prospects. It was great to have their support, particularly at a time when I had my hands full becoming a new Dad!

Steve Morgan, MD Active Division
Steve Morgan, MD Active Division /Raccoon Events